Jen Liu

Title: The Innovative Contributions of Jen Liu

Introduction

Jen Liu is a notable inventor based in Palo Alto, California. He has made significant contributions to the field of advertising and media campaign assessment through his innovative patent. His work focuses on enhancing the efficacy and return on investment of various media campaigns.

Latest Patents

Jen Liu holds a patent for the invention titled "Synthetic control generation and campaign impact assessment apparatuses, methods and systems." This invention, referred to as the SYNTHETIC CONTROL GENERATION AND CAMPAIGN IMPACT ASSESSMENT APPARATUSES, METHODS AND SYSTEMS ('SCG'), provides a platform that evaluates the effectiveness of advertising and media campaigns. The SCG system is designed to recommend actions for improvement based on a comprehensive analysis of multi-faceted media behaviors, including internet, television, radio, print advertising, and social media.

Career Highlights

Currently, Jen Liu is employed at Quantifind, Inc., where he continues to develop innovative solutions in the advertising technology space. His work at Quantifind emphasizes the importance of data-driven decision-making in media campaigns.

Collaborations

Jen collaborates with talented individuals such as Sejal Pachisia and Vineet Goel, contributing to a dynamic team focused on advancing advertising technologies.

Conclusion

Jen Liu's innovative work in campaign impact assessment is paving the way for more effective advertising strategies. His contributions are essential in helping companies maximize their return on investment in media campaigns.