The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 05, 2022
Filed:
May. 04, 2017
Quantifind, Inc., Menlo Park, CA (US);
Sejal Pachisia, Palo Alto, CA (US);
Vineet Goel, Menlo Park, CA (US);
Jen Liu, Palo Alto, CA (US);
John Stockton, Emerald Hills, CA (US);
Arnau Tibau-Puig, Fremont, CA (US);
Quantifind, Inc., Menlo Park, CA (US);
Abstract
The SYNTHETIC CONTROL GENERATION AND CAMPAIGN IMPACT ASSESSMENT APPARATUSES, METHODS AND SYSTEMS ('SCG') provides a platform that, in various embodiments, is configurable to evaluate efficacy and/or return on investment of advertising and/or other media campaigns and/or to recommend actions for improvement thereof. In some implementations, multi-faceted campaigns of media and/or advertising behavior (e.g., including one or more of: internet advertising, television advertising, radio advertising, print advertising, social media publication, product placement, and/or the like) may be considered as a whole in relation to global metric behaviors and/or patterns in order to evaluate the efficacy and/or return on investment associated with the campaign as a whole.