Jeffrey M Johnston

Title: Innovations by Jeffrey M Johnston

Introduction

Jeffrey M Johnston is an accomplished inventor based in Durham, NC (US). He has made significant contributions to the field of technology, particularly in the areas of customer relationship management and decision-making processes. With a total of two patents to his name, Johnston's work focuses on enhancing user interaction and simplifying complex choices through innovative methods.

Latest Patents

Johnston's latest patents include groundbreaking methods, systems, and computer program products designed to facilitate user interaction with customer relationship management, auction, and search engine software using conjoint analysis. One of his notable inventions employs conjoint analysis to improve user interaction with search engines. This method involves receiving search keywords as user inputs, treating them as attributes, and presenting users with paired trade-off questions. Based on user responses, relative importance weightings for the keywords are computed, which are then utilized to optimize search results.

Another significant patent by Johnston focuses on facilitating user choices among complex alternatives using conjoint analysis. This invention simplifies decision-making by presenting users with a series of choices related to product or service attributes. A utilities calculation engine evaluates the relative utility of each option, allowing users to select the product or service that best meets their needs based on calculated utility values.

Career Highlights

Throughout his career, Johnston has worked with various organizations, including Decision Innovations, Inc. His experience in these roles has contributed to his expertise in developing innovative solutions that address user needs in technology.

Collaborations

Johnston has collaborated with notable professionals in his field, including Adam B Richman and David L Sheeks, III. These collaborations have further enriched his work and expanded the impact of his inventions.

Conclusion

Jeffrey M Johnston's contributions to technology through his patents demonstrate his commitment to enhancing user experiences and simplifying complex decision-making processes. His innovative methods continue to influence the fields of customer relationship management and search engine optimization.