The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 30, 2004

Filed:

Nov. 01, 2000
Applicant:
Inventors:

Jeffrey M. Johnston, Durham, NC (US);

Adam B. Richman, Charlotte, NC (US);

David L. Sheeks, III, Durham, NC (US);

Richard R. Shopmyer, Durham, NC (US);

Assignee:

Decision Innovations, Inc., Durham, NC (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 1/735 ;
U.S. Cl.
CPC ...
G06F 1/735 ;
Abstract

Methods, systems, and computer program products for facilitating user choices among complex alternatives utilize conjoint analysis to simplify choices to be made by the user. A selector tool presents a user with a first and second series of choices relating to attributes of products or services available to the user. A utilities calculation engine calculates the relative utility of each of the products or services to the user and presents output to the user, which indicates the relative utility of each of the products or services. The user can then select the product or service that has the highest utility value for the user based on the calculated relative utility values.


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