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For the Inventor, By the Inventor

Norfolk, VA, United States of America

Jeff Hershey

USPTO Granted Patents = 12

Average Co-Inventor Count = 4.2

ph-index = 10

Forward Citations = 795(Granted Patents)


Location History:

  • State College, PA (US) (2019)
  • Norfolk, VA (US) (2011 - 2020)

Company Filing History:

goldMedal12 out of 64 
 
Videomining Corporation
 patents

Years Active: 2011-2020

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12 patents (USPTO):Explore Patents
1. 10614294 - Method and system for measuring viewership of people for displayed object (2020-04-07),
2. 10387896 - At-shelf brand strength tracking and decision analytics (2019-08-20),
3. 10354262 - Brand-switching analysis using longitudinal tracking of at-shelf shopper behavior (2019-07-16),
4. 8706544 - Method and system for automatically measuring and forecasting the demographic characterization of customers to help customize programming contents in a media network (2014-04-22),
5. 8660895 - Method and system for rating of out-of-home digital media network based on automatic measurement (2014-02-25),
6. 8380558 - Method and system for analyzing shopping behavior in a store by associating RFID data with video-based behavior and segmentation data (2013-02-19),
7. 8295597 - Method and system for segmenting people in a physical space based on automatic behavior analysis (2012-10-23),
8. 8189926 - Method and system for automatically analyzing categories in a physical space based on the visual characterization of people (2012-05-29),
9. 7987111 - Method and system for characterizing physical retail spaces by determining the demographic composition of people in the physical retail spaces utilizing video image analysis (2011-07-26),
10. 7974869 - Method and system for automatically measuring and forecasting the behavioral characterization of customers to help customize programming contents in a media network (2011-07-05),
11. 7957565 - Method and system for recognizing employees in a physical space based on automatic behavior analysis (2011-06-07),
12. 7930204 - Method and system for narrowcasting based on automatic analysis of customer behavior in a retail store (2011-04-19),

Title: Jeff Hershey: Innovator in Viewership Measurement and Shopper Analytics

Introduction

Jeff Hershey is a notable inventor based in Norfolk, VA (US), with a remarkable portfolio of 12 patents. His work primarily focuses on innovative methods for measuring viewership and analyzing shopper behavior, which have significant implications for marketing and retail industries.

Latest Patents

One of Jeff Hershey's latest patents is a method and system for measuring viewership of people for displayed objects. This invention allows for the automatic measurement of viewership, distinguishing between actual viewers and passers-by using advanced 3-dimensional face pose estimation and various computer vision technologies. The system captures data on impression levels, counts, average lengths of impressions, and media effectiveness ratings based on audience responses.

Another significant patent is related to at-shelf brand strength tracking and decision analytics. This method analyzes shopper decision behavior during shopping trips to determine whether purchasing decisions occur at-shelf or pre-shelf. By aggregating decision data across multiple shoppers, the system generates valuable analytics regarding product or brand strength, providing actionable insights to manufacturers and retailers.

Career Highlights

Jeff Hershey is currently employed at Videomining Corporation, where he continues to develop innovative solutions that enhance understanding of consumer behavior and marketing effectiveness. His contributions to the field have positioned him as a leader in the intersection of technology and retail analytics.

Collaborations

Throughout his career, Jeff has collaborated with talented professionals, including Rajeev Sharma and Satish Mummareddy. These partnerships have fostered a creative environment that drives innovation and enhances the development of cutting-edge technologies.

Conclusion

Jeff Hershey's work exemplifies the impact of innovation in understanding consumer behavior and enhancing marketing strategies. His patents reflect a commitment to advancing technology in the retail sector, making significant contributions to the field.

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