Company Filing History:
Years Active: 2014
Title: The Innovative Mind of Javavel Shanmugasundaram
Introduction
Javavel Shanmugasundaram is a notable inventor based in Santa Clara, CA. He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on optimizing advertising systems, showcasing his expertise in technology and computer systems.
Latest Patents
Javavel holds a patent for "Producing optimization graphs in online advertising systems." This computer-implemented system produces an optimization graph that enhances the efficiency of online advertising. The system presents a supply of advertising inventory and advertising demand contracts, where each inventory is represented as a supply node and each demand contract as a demand node. It processes the supply and demand by partitioning the supply nodes and determining eligibility for each demand node. Furthermore, it calculates the number of eligible supply nodes to be drawn from each partition for each demand node. This innovative approach significantly improves the functionality of online advertising systems.
Career Highlights
Javavel is currently employed at Yahoo! Inc., where he applies his skills and knowledge to advance the company's advertising technologies. His work has been instrumental in developing systems that optimize advertising strategies, making him a valuable asset to his team.
Collaborations
Throughout his career, Javavel has collaborated with talented individuals such as Sumanth Jagannath and Jason Zien. These collaborations have fostered a creative environment that encourages innovation and the development of cutting-edge solutions in the advertising sector.
Conclusion
Javavel Shanmugasundaram is a distinguished inventor whose work in online advertising optimization has made a significant impact in the industry. His innovative patent and contributions at Yahoo! Inc. highlight his expertise and dedication to advancing technology.