The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2014
Filed:
Jan. 29, 2010
Sumanth Jagannath, Sunnyvale, CA (US);
Jason Zien, Mountain View, CA (US);
Javavel Shanmugasundaram, Santa Clara, CA (US);
Erik Vee, San Mateo, CA (US);
Sumanth Jagannath, Sunnyvale, CA (US);
Jason Zien, Mountain View, CA (US);
Javavel Shanmugasundaram, Santa Clara, CA (US);
Erik Vee, San Mateo, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A computer implemented system produces an optimization graph in an online advertising system. The system presents at a computer, a supply of advertising inventory and advertising demand contracts, where each advertising inventory is presented as a supply node and each advertising demand contract is presented as a demand node. The system processes the supply of advertising inventory and the advertising demand contracts. For example, the system partitions the supply nodes into supply partitions and determines whether each supply node is eligible for each demand node. In addition, the system determines the number of eligible supply nodes to be drawn from each supply partition for each demand node.