Jason M Burke

Title: Jason M Burke: Innovator in Targeted Advertising Technology

Introduction:

In the realm of targeted advertising technology, one name that deserves recognition is Jason M Burke. Based in Chestnut Hill, Massachusetts, Jason has made remarkable contributions through his innovative patents and pivotal role in renowned companies. This article explores his latest patents, career highlights, notable collaborations, and the impact of his work on the advertising industry.

Latest Patents:

Jason M Burke demonstrates his ingenuity with two recent patents. The first, "Demand target detection," focuses on inferring the audience being targeted by an advertisement placement opportunity. This system correlates the order for the placement opportunity with audience characteristics associated with the television program it is embedded in. By doing so, sellers of advertisement placements can effectively price their inventories and fulfill orders more efficiently.

His second patent, "Computer system and method for targeting content to users via multiple technology platforms," emphasizes the importance of delivering content to users across various technology platforms. This innovative computer system tracks the delivery of specific content to audiences, whether via television or the web. By leveraging exposure data from one platform when targeting content at viewers on another, Jason improves the effectiveness of content delivery.

Career Highlights:

Jason's career has been marked by his involvement with notable companies at the forefront of the advertising industry. He has contributed to the success of Clypd, Inc. and SpotXchange, Inc., both recognized for their innovations in advertisement technology. His work demonstrates a deep understanding of the ever-evolving landscape of targeted advertising and the importance of cross-platform delivery.

Collaborations:

Throughout his career, Jason M Burke has had the opportunity to work alongside esteemed professionals in the industry. Notable among his collaborators are Joel C Melby and Peter Campbell Doe. Through their collective expertise and shared drive for advancements in targeted advertising, these collaborations have further enhanced the impact of Jason's work.

Conclusion:

Jason M Burke's contributions to targeted advertising technology have undoubtedly reshaped the way advertisements are delivered and received. His patents showcase his devotion to optimizing inventory pricing and content delivery across multiple platforms. Collaborating with industry leaders has amplified the impact of his work, solidifying his position as an innovative force in the advertising industry. With his inventive mindset and deep understanding of audience targeting, Jason continues to push the boundaries of what is possible in the world of advertising technology.