The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 15, 2018
Filed:
Feb. 10, 2015
Applicant:
Clypd, Inc., Somerville, MA (US);
Inventors:
Jason M. Burke, Chestnut Hill, MA (US);
Joel C. Melby, Southborough, MA (US);
Peter Campbell Doe, Ridgewood, NJ (US);
Assignee:
clypd, Inc., Somerville, MA (US);
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/173 (2011.01); H04N 21/24 (2011.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01); H04N 21/2547 (2011.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04N 21/2407 (2013.01); G06Q 30/0241 (2013.01); H04N 21/2547 (2013.01); H04N 21/2668 (2013.01); H04N 21/812 (2013.01);
Abstract
A system draws an inference about the audience being targeted by the buyer of an advertisement placement opportunity by correlating the order for the advertisement placement opportunity with characteristics of the audience associated with the television program in which the advertisement placement opportunity is embedded. Sellers of advertisement placement opportunities may use the inferred target audience information to appropriately price their advertising inventories and to fulfill orders more effectively.