Clypd, Inc.

Spotxchange, Inc.

Jason M Burke

Peter Campbell Doe

Joel C Melby

A system draws an inference about the audience being targeted by the buyer of an advertisement placement opportunity by correlating the order for the advertisement placement opportunity with characteristics of the audience associated with the television program in which the advertisement placement opportunity is embedded. Sellers of advertisement placement opportunities may use the inferred target audience information to appropriately price their advertising inventories and to fulfill orders more effectively.

Demand target detection

A computer system uses data about delivery of particular content to users via multiple technology platforms. For example, the computer system may track delivery of particular content to an audience via television in order to enable the same or similar content to be delivered to the same or similar audience via a digital medium (e.g., the web), and vice versa. The computer enables the provider of the content (e.g., advertisement) to benefit from exposure data in one medium or technology platform&#x2014;namely television or digital&#x2014;when targeting content at viewers in the other medium or technology platform.

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Chestnut Hill, MA, United States of America

Jason M Burke