Location History:
- Columbia, MD (US) (2016 - 2018)
- Menlo Park, CA (US) (2015 - 2019)
- San Mateo, CA (US) (2012 - 2022)
Company Filing History:
Years Active: 2012-2022
Title: The Innovative Mind of Jason Browne
Introduction
Jason Browne is a prominent inventor based in San Mateo, California. He has made significant contributions to the field of media effectiveness through his innovative patents. With a total of 12 patents to his name, Browne has established himself as a key figure in the industry.
Latest Patents
One of Jason Browne's latest patents focuses on determining the relative effectiveness of media content items. This patent outlines a method for measuring the effectiveness of advertisements with respect to a group of panelists. The analysis allows for the selection of advertisements and their variants for presentation to consumers. Effectiveness is gauged by detecting exposure to advertisements and monitoring panelist behavior following such exposure. The group of panelists serves as a representative sample of a larger population, enabling observations to inform decisions regarding advertisement presentations. Once the relative effectiveness for various audiences is determined, advertisements can be tailored for individual consumers or groups to maximize impact. This analysis and selection process can be performed in real-time, enhancing the efficiency of advertising strategies.
Career Highlights
Throughout his career, Jason Browne has worked with notable companies such as Root Wireless, Inc. and The Nielsen Company, LLC. His experience in these organizations has contributed to his expertise in media effectiveness and advertising strategies.
Collaborations
Some of Jason Browne's coworkers include Paul Griff and Ron Dicklin. Their collaboration has likely fostered an environment of innovation and creativity in their respective projects.
Conclusion
Jason Browne's contributions to the field of media effectiveness through his patents demonstrate his innovative spirit and dedication to improving advertising strategies. His work continues to influence how advertisements are presented to consumers, ensuring that they are both effective and relevant.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.