The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 26, 2019
Filed:
Nov. 16, 2009
Mark D. Klein, Los Altos, CA (US);
Jason Browne, San Mateo, CA (US);
Craig Dougal Paterson, Oakland, CA (US);
Mark D. Klein, Los Altos, CA (US);
Jason Browne, San Mateo, CA (US);
Craig Dougal Paterson, Oakland, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements may be measured by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. A group of panelists may be a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists. Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. Such analysis and selection may be performed substantially in real-time.