Company Filing History:
Years Active: 2022-2024
Title: Innovations by Janith Kaiprath Valiyalappil
Introduction
Janith Kaiprath Valiyalappil is an accomplished inventor based in Urbana, IL. He has made significant contributions to the field of advertising technology, holding a total of five patents. His work focuses on methods and systems that enhance the efficiency of advertising conversions.
Latest Patents
Janith's latest patents include a method and system for identifying recipients of a reward associated with a conversion. This innovative approach involves obtaining information related to an operational smart attribution evaluation package (SAEP) posted on a platform. The SAEP is linked to a conversion associated with advertisements displayed by various entities. The method parses the SAEP to extract a conversion parameter and generates a claim for the conversion based on this parameter and information related to the advertisement, if it was previously displayed. Additionally, he has developed a method and system for evaluating a conversion, which extracts meta-information including a conversion parameter and a reward. This meta-information corresponds to a conversion associated with previously displayed advertisements. The method receives multiple claims for the conversion from various entities and selects a claim based on the conversion parameter and the information included in the claims. Finally, the method transmits information related to the selected claim.
Career Highlights
Janith currently works at Yahoo Ad Tech LLC, where he applies his expertise in advertising technology. His innovative methods have the potential to revolutionize how rewards are allocated