The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 11, 2023
Filed:
Jun. 04, 2018
Oath Inc., New York, NY (US);
Yugandhar Reddy Boyapally, Champaign, IL (US);
Janith Kaiprath Valiyalappil, Urbana, IL (US);
Sreeram Ramji, Champaign, IL (US);
Rajesh Lalwani, Champaign, IL (US);
Tianyuan Zhang, Urbana, IL (US);
YAHOO AD TECH LLC, New York, NY (US);
Abstract
The present teaching relates to a method and a system for advertising. The method obtains information about a conversion associated with an advertisement and generates with respect to the conversion, an operational smart attribution evaluation package (SAEP). The SAEP includes a conversion parameter and a reward. The method transmits the SAEP to a platform to be posted, and thereafter receives from the SAEP, an indication of an entity which is estimated to be associated with the conversion and to which the reward is to be allocated. The entity is determined by the SAEP based on the conversion parameter and information from a plurality of entities that displayed the advertisement.