Inbal Cohen-Shwartz

Title: Inbal Cohen-Shwartz: Innovator in Visitor Tracking Technologies

Introduction

Inbal Cohen-Shwartz is a notable inventor based in Kadima, Israel. He has made significant contributions to the field of visitor tracking technologies, holding a total of 3 patents. His innovative methods have enhanced the way companies understand and analyze visitor interactions with advertisements.

Latest Patents

Cohen-Shwartz's latest patents include a method and system for tracking a cumulative number of identifiable visitors to different objects. This method provides a unique way to identify an initial exposure of a visitor to an advertisement campaign. It involves causing a web browser to call an overlap server upon serving an advertisement, storing an overlap data structure, and processing this data to determine the visitor's initial exposure. Another patent focuses on tracking a cumulative number of unique visitors to various objects, maintaining a data structure for direct determination of visitor counts, and updating this data based on cookie examinations.

Career Highlights

Throughout his career, Inbal Cohen-Shwartz has worked with several prominent companies, including Mediamind Technologies Ltd. and Sizmek Technologies, Inc. His experience in these organizations has allowed him to refine his skills and contribute to the development of advanced tracking technologies.

Collaborations

Cohen-Shwartz has collaborated with talented individuals such as Ofer Zadikario and Hanit Galili. These partnerships have fostered innovation and creativity in his projects.

Conclusion

Inbal Cohen-Shwartz is a distinguished inventor whose work in visitor tracking technologies has made a significant impact in the industry. His patents reflect a commitment to enhancing the understanding of visitor interactions with advertisements.