The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2013
Filed:
Mar. 05, 2012
Ofer Zadikario, Ra'anana, IL;
Hanit Galili, Kfar Saba, IL;
Efraeim Cohen-kassko, Herzliya, IL;
Amichai Kidron, Givat-Shmuel, IL;
Keren Friedman, Ramat Hasharon, IL;
Inbal Cohen-shwartz, Kadima, IL;
Ofer Zadikario, Ra'anana, IL;
Hanit Galili, Kfar Saba, IL;
Efraeim Cohen-Kassko, Herzliya, IL;
Amichai Kidron, Givat-Shmuel, IL;
Keren Friedman, Ramat Hasharon, IL;
Inbal Cohen-Shwartz, Kadima, IL;
Mediamind Technologies Ltd., Herzliya, IL;
Abstract
A method for tracking a cumulative number of unique visitors to different to objects. The method includes maintaining a data structure that allows for a direct determination of the cumulative number of different visitors exposed to the different objects; establishing a connection with a visitor when the visitor requests to visit an object; examining a cookie stored in the visitor during the established connection to determine whether the visitor previously visited the currently requested object; and updating the data structure in the database and an overlap code contained in the cookie based on the examination results, wherein objects are different websites displaying a same set of advertisements of a same campaign.