Company Filing History:
Years Active: 2012-2015
Title: Efraeim Cohen-Kassko: Innovator in Visitor Tracking Technologies
Introduction
Efraeim Cohen-Kassko is a notable inventor based in Herzliya, Israel. He has made significant contributions to the field of visitor tracking technologies, holding a total of 3 patents. His work focuses on methods that enhance the understanding of visitor interactions with advertisements and online content.
Latest Patents
Cohen-Kassko's latest patents include innovative methods for tracking cumulative numbers of identifiable visitors to various objects. One of his patents describes a system that uniquely identifies a visitor's initial exposure to an advertisement campaign. This method involves a web browser calling an overlap server when an advertisement is served. The overlap server stores a data structure that identifies the advertisement campaign and the host website, processing this information to determine the visitor's initial exposure.
Another patent outlines a method for tracking the cumulative number of unique visitors to different objects. This method maintains a data structure that allows for direct determination of the cumulative number of visitors exposed to various objects. It establishes a connection with a visitor when they request to visit an object and examines cookies to determine previous visits, updating the data structure accordingly.
Career Highlights
Throughout his career, Efraeim Cohen-Kassko has worked with several prominent companies, including MediaMind Technologies Ltd. and Sizmek Technologies, Inc. His experience in these organizations has contributed to his expertise in developing advanced tracking technologies.
Collaborations
Cohen-Kassko has collaborated with notable professionals in his field, including Ofer Zadikario and Hanit Galili. These collaborations have further enriched his work and innovations in visitor tracking systems.
Conclusion
Efraeim Cohen-Kassko is a distinguished inventor whose work in visitor tracking technologies has made a significant impact in the industry. His innovative patents and collaborations reflect his commitment to advancing the understanding of visitor interactions with digital content.