Ian M White

Title: Ian M White: Innovator in Geotargeting Technology

Introduction

Ian M White is a notable inventor based in Mountain View, CA (US). He holds a total of 8 patents that showcase his contributions to technology, particularly in the field of geotargeting for online advertisements. His innovative methods have significantly impacted how businesses reach their target audiences through search engines.

Latest Patents

One of Ian M White's latest patents involves generating geographical keywords for geotargeting search engine-offered advertisements. This computer-based method allows for the comparison of a user's search terms with a set of geo-keywords. The process includes providing a geographic keyword generator on a server linked to the Internet and a spatial database that stores classes of geographic keywords. The method receives a keyword request that includes a business address from a client node. The keyword generator determines a service area based on this location, retrieving a set of geographic keywords associated with the determined service area. This set of keywords is then transmitted to the client node for use in geotargeting their online advertisements. The keyword request also includes a business type, and the service area is sized accordingly.

Career Highlights

Throughout his career, Ian M White has worked with various companies, including Sprint Communications Company L.P. His experience in the telecommunications sector has provided him with a solid foundation for his innovative endeavors.

Collaborations

Ian has collaborated with notable individuals such as James J Pan and Tim Caro-Bruce, contributing to the development of his patented technologies.

Conclusion

Ian M White's work in geotargeting technology exemplifies the innovative spirit of modern inventors. His contributions continue to shape the landscape of online advertising, making it more effective for businesses to connect with their audiences.