Herbert M Lustig

Title: Herbert M Lustig: Innovator in Alternative Advertising

Introduction

Herbert M Lustig is a notable inventor based in Falls Church, VA (US). He has made significant contributions to the field of advertising technology, holding a total of 6 patents. His innovative ideas have paved the way for new methods of engaging viewers in a rapidly evolving media landscape.

Latest Patents

One of Lustig's latest patents focuses on alternative advertising in prerecorded media. This invention presents viewers with a brief version of a recorded advertisement when they choose to fast-forward through or skip the original advertisement. The alternative advertisement can be displayed either instead of or alongside the recorded advertisement. This innovative approach allows for a fast-forwarding advertisement to occupy one portion of the screen while the alternative brief version is shown in another area. The alternative brief version may consist of a static screen featuring a logo or a condensed version of the actual advertisement. Additionally, these trick play advertisements can be targeted, and an alternate or unrelated advertisement can also be displayed as the trick play advertisement.

Career Highlights

Herbert M Lustig is currently associated with Prime Research Alliance E., Inc. His work at this company has allowed him to explore and develop groundbreaking advertising technologies that enhance viewer engagement and experience.

Collaborations

Lustig has collaborated with notable colleagues, including Michael Allen Plotnick and Robert F Deitrich. Their combined expertise has contributed to the advancement of innovative advertising solutions.

Conclusion

Herbert M Lustig's contributions to alternative advertising demonstrate his commitment to innovation in the media industry. His patents reflect a forward-thinking approach that addresses the needs of modern viewers. His work continues to influence the way advertisements are presented in prerecorded media.