The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 14, 2012
Filed:
Oct. 30, 2007
Michael A. Plotnick, Southampton, PA (US);
Robert F. Deitrich, Slippery Rock, PA (US);
Charles A. Eldering, Furlong, PA (US);
Douglas J. Ryder, Doylestown, PA (US);
Herbert M. Lustig, Falls Church, VA (US);
Michael A. Plotnick, Southampton, PA (US);
Robert F. Deitrich, Slippery Rock, PA (US);
Charles A. Eldering, Furlong, PA (US);
Douglas J. Ryder, Doylestown, PA (US);
Herbert M. Lustig, Falls Church, VA (US);
Prime Research Alliance E., Inc., Tortola, VG;
Abstract
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.