Bengaluru, India

Hemant Jagadish Kowshik


Average Co-Inventor Count = 2.6

ph-index = 3

Forward Citations = 28(Granted Patents)


Location History:

  • Bengaluru, IN (2014 - 2018)
  • Karnataka, IN (2020)

Company Filing History:


Years Active: 2014-2020

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5 patents (USPTO):Explore Patents

Title: Innovations of Hemant Jagadish Kowshik

Introduction

Hemant Jagadish Kowshik is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of digital content tracking, holding a total of 5 patents. His work focuses on improving the accuracy of user activity tracking, which is essential for publishers and advertisers.

Latest Patents

One of his latest patents involves a method for tracking user activity for digital content. This innovation allows high conversion rate content to be displayed alongside primary content from various publishers. The goal is to determine whether the content is being viewed by human users or automated processes, such as robots. Convertible content, like advertisements, typically results in conversions or actions within an expected range. If the performance of this content falls significantly below the expected range, it may indicate robotic traffic. This can be particularly challenging for publishers with low volume traffic, as they may lack sufficient data for accurate determinations. For these publishers, Hemant's method enables the display of high conversion rate content, allowing for more reliable assessments with fewer data points. The rates derived from this tracking can help identify robotic users, which can then be blocked, as well as highlight poorly performing content placements by publishers.

Career Highlights

Hemant has worked with prominent companies such as IBM and Amazon Technologies, Inc. His experience in these organizations has contributed to his expertise in digital content and user activity tracking.

Collaborations

Some of his notable coworkers include Malolan Chetlur and Ashwin Devendrappa Tengli. Their collaboration has likely fostered innovative ideas and advancements in their respective fields.

Conclusion

Hemant Jagadish Kowshik's contributions to digital content tracking are invaluable. His patents reflect a deep understanding of user behavior and the challenges faced by publishers. His work continues to influence the way digital content is managed and optimized for better user engagement.

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