International Business Machines Corporation

Amazon Technologies, Inc.

Hemant Jagadish Kowshik

Malolan Chetlur

Shivkumar Kalyanaraman

Ashwin Devendrappa Tengli

Ravindranath Kokku

Venkatadheeraj Pichapati

High conversion rate content can be displayed with primary content from one or more publishers in order to determine whether the content is being displayed to human users or provided to automated processes such as robots. Convertible content such as advertising will generally result in conversions or other actions within an expected range of occurrences. Convertible content performing significantly below the range can be indicative of robotic traffic. Such determinations can be difficult for publishers with low volume traffic, however, as there may not be sufficient data to make an accurate determination. For such publishers, or users viewing content for such publishers, high conversion rate content can be displayed that will allow such determinations to be made with fewer data points. The rates can be used to determine robotic users, which can be blocked, as well as to determine poorly performing placements of the content by the publishers.

Tracking user activity for digital content

Techniques, systems, and articles of manufacture for trajectory-aware location-based hand-offs. A method includes collecting data comprising one or more past trajectories associated with a user mobile device and signal strength information pertaining to multiple mobile network base stations, determining a future trajectory for the user mobile device comprising one or more hand-offs to one or more of the mobile network base stations based on the collected data, and executing the one or more hand-offs according to the determined future trajectory.

Trajectory-aware location-based hand-offs

A method for mobile data transmission are provided in the illustrative embodiments. A request for data is received from a mobile device. A determination is made whether a data transmission over a mobile data communication network in response to the request can be delayed, forming a time-shifting determination. A determination is made, responsive to the time-shifting determination being affirmative, a delayed schedule for the data transmission in response to the request such that the data transmission is completed by a deadline. The data is transmitted over the mobile data communication network according to the delayed schedule.

Network and user behavior based time-shifted mobile data transmission

A system, and computer program product for mobile data transmission are provided in the illustrative embodiments. A request for data is received from a mobile device. A determination is made whether a data transmission over a mobile data communication network in response to the request can be delayed, forming a time-shifting determination. A determination is made, responsive to the time-shifting determination being affirmative, a delayed schedule for the data transmission in response to the request such that the data transmission is completed by a deadline. The data is transmitted over the mobile data communication network according to the delayed schedule.

Growing community of inventors

Bengaluru, India

Hemant Jagadish Kowshik