Location History:
- Kirkland, WA (US) (2014)
- Mountain View, CA (US) (2015)
Company Filing History:
Years Active: 2014-2015
Title: Innovations by Gregory Scott West: A Look into His Patents
Introduction
Gregory Scott West, based in Mountain View, CA, is an inventive mind contributing to technological advancements. With a total of 2 patents to his name, West's work focuses primarily on systems and methods that enhance how we interact with code and advertisements.
Latest Patents
West's most recent patents showcase his innovative approach to modeling and contextual targeting. The first patent, titled "Method for modeling source code having code segments that lack source location," details a system for indexing and modeling code segments that may not have clear location information. This method employs a data graph structure, allowing developers to visualize relationships between code elements while handling hidden or implicit segments effectively.
His second patent, "Contextual targeting prediction," describes a sophisticated methodology for identifying and measuring the effectiveness of advertisements across various webpages. By analyzing signals associated with ads and webpage content, this patent streamlines the process of determining auction scores for advertisements, optimizing performance for advertisers.
Career Highlights
Gregory Scott West is associated with Google Inc., where he applies his expertise to tackle complex challenges in software and advertising technology. His contributions have significantly influenced how machine learning and data visualization techniques are employed in the tech industry.
Collaborations
Throughout his career, West has collaborated with notable colleagues such as Leon Chih Wen Wong and Matthew C Cary. These partnerships reflect a strong team dynamic focused on pushing the boundaries of innovation in software engineering and advertising solutions.
Conclusion
Gregory Scott West embodies the spirit of innovation with his patents that reflect a deep understanding of both coding practices and advertising mechanics. His efforts at Google Inc. and collaborations with esteemed colleagues continue to pave the way for future advancements in technology.