The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 21, 2014
Filed:
Mar. 11, 2008
Gregory S. West, Kirkland, WA (US);
Leon Chih Wen Wong, Seattle, WA (US);
Matthew C. Cary, Seattle, WA (US);
Gregory S. West, Kirkland, WA (US);
Leon Chih Wen Wong, Seattle, WA (US);
Matthew C. Cary, Seattle, WA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products, in which one or more webpages are identified based on one or more signals associated with an advertisement, a content of each of the webpages, and a property associated with the advertisement, and a performance measure is determined for the advertisement for each of the webpages. An auction score is calculated for the advertisement for each of the webpages based on the performance measure and a bid associated with the advertisement.