Greg Shinault

Title: Greg Shinault: Innovator in Predictive Viewership Technology

Introduction

Greg Shinault is an accomplished inventor based in Berkeley, CA. He has made significant contributions to the field of predictive viewership technology. His innovative approach has the potential to transform how viewership data is analyzed and utilized.

Latest Patents

Greg holds a patent for a groundbreaking invention titled "Predicting Future Viewership." This patent outlines methods for predicting viewership associated with a device. The approach involves receiving information related to viewership over a specific interval. This data is then merged with panel information to create a comprehensive dataset. The aggregated data serves as input training data for a model that generates probabilities of viewership by the device. Additionally, metrics associated with the predicted viewership can be tracked to evaluate the performance of the model.

Career Highlights

Greg is currently employed at Samba TV, Inc., where he applies his expertise in predictive analytics. His work focuses on enhancing the accuracy of viewership predictions, which is crucial for media companies and advertisers.

Collaborations

Greg collaborates with talented professionals in his field, including Bonnie Magnuson-Skeels and Derek Damron. Their combined efforts contribute to the advancement of technology in viewership analytics.

Conclusion

Greg Shinault is a notable inventor whose work in predictive viewership technology is paving the way for more effective data analysis in the media industry. His innovative patent and collaboration with skilled colleagues highlight his commitment to advancing this field.