The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 09, 2025

Filed:

Apr. 14, 2022
Applicant:

Samba Tv, Inc., San Francisco, CA (US);

Inventors:

Bonnie Magnuson-Skeels, Sandy, UT (US);

Greg Shinault, Berkeley, CA (US);

Derek Damron, San Francisco, CA (US);

Claire Tang, San Francisco, CA (US);

Assignee:

Samba TV, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44204 (2013.01); H04N 21/44213 (2013.01); H04N 21/4532 (2013.01);
Abstract

Approaches provide for predictive viewership associated with a device. Information associated with viewership by the device may be received over an interval. The received viewership information is merged with panel information to further generate merged information. The merged information is then aggregated at a predetermined increment to form aggregated date. The aggregated data can then be used as input training data to a model to generate probability of viewership by the device. One or more metrics associated with the predicted viewership can be tracked to evaluate model performance.


Find Patent Forward Citations

Loading…