Graeme Pillemer

Title: Graeme Pillemer: Innovator in Out-of-Home Campaign Intelligence

Introduction

Graeme Pillemer is an accomplished inventor based in Sydney, Australia. He has made significant contributions to the field of advertising technology, particularly in the realm of out-of-home campaign intelligence. His innovative approach has transformed how advertising planners and buyers understand the effectiveness of their campaigns.

Latest Patents

Graeme Pillemer holds a patent for an invention titled "Out-of-home campaign intelligence." This invention addresses the limitations of prior art by providing a computerized methodology that enhances the understanding of how various creative placements and locations can drive sales and other key performance indicators (KPIs). The invention integrates 'probability of exposure' estimates with segment-level data, offering layers of intelligence that help determine the likelihood of sales conversion or other KPIs. Additionally, it predicts the reach and frequency relationship tradeoff for different impression levels based on various models.

Career Highlights

Graeme is currently employed at Kinesso, LLC, where he applies his expertise in advertising technology. His work focuses on developing innovative solutions that improve the effectiveness of advertising campaigns. With a strong background in data analysis and marketing strategies, he has positioned himself as a key player in the industry.

Collaborations

Graeme collaborates with talented professionals such as Yong Rhyu and Tushar Patel. Together, they work on advancing the capabilities of advertising technology and enhancing the effectiveness of marketing strategies.

Conclusion

Graeme Pillemer is a notable inventor whose work in out-of-home campaign intelligence has significantly impacted the advertising industry. His innovative patent and contributions to Kinesso, LLC demonstrate his commitment to improving advertising effectiveness through technology.