The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 25, 2022
Filed:
Dec. 31, 2019
Kinesso, Llc, New York, NY (US);
Kinesso, LLC, New York, NY (US);
Abstract
Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the 'probability of exposure' estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.