Company Filing History:
Years Active: 2009-2024
Title: Innovator Glen Vilches: Pioneering Audience Measurement Technology
Introduction
Glen Vilches is an accomplished inventor based in Dunedin, Florida. With a total of eight patents to his name, Glen has made significant contributions to the field of audience measurement technology. His latest inventions showcase innovative approaches to collecting and analyzing demographic and usage data from media consumers.
Latest Patents
One of Glen's recent patents focuses on portable multi-purpose audience measurement systems. This invention encompasses apparatus and methods designed to deliver meter software to computing devices. The software is executed by these devices to monitor media interaction, alongside collecting demographic data from users. The solutions described not only gather information from separately accessed sources but also link this data effectively with usage metrics generated by the meter software.
Another notable patent from Glen involves a similar theme around audience measurement. This invention includes systems that collect demographic data, specifically from users' mobile devices, through a dedicated website. The technology implemented allows for sending messages to mobile devices, which, upon user response, enables the download of metering software. The apparatus further captures usage events and correlates them with demographic information, providing a comprehensive view of media consumption behaviors.
Career Highlights
Glen is currently employed at The Nielsen Company, LLC, a well-regarded firm known for its insights and measurement services in marketing. His role involves leveraging his expertise to develop various innovative solutions aimed at enhancing audience measurement and data collection.
Collaborations
Throughout his career, Glen has collaborated with talented individuals, including David Howell Wright and Arun Ramaswamy. Their combined expertise in technology and data analytics has led to the development of groundbreaking audience measurement tools that redefine how demographic data is utilized in media consumption analysis.
Conclusion
Glen Vilches stands out as a notable inventor in the domain of audience measurement systems. His innovative patents contribute significantly to understanding user interactions with media, making him a key player in the industry. Glen's work reflects not only his ingenuity but also a commitment to advancing technologies that enhance media consumption insights.