Company Filing History:
Years Active: 2011-2020
Title: Gilbert McGrath: Innovator in Multi-Screen User Experience
Introduction
Gilbert McGrath is a notable inventor based in Middletown, NJ (US), recognized for his contributions to enhancing user experiences across multiple screens. With a total of six patents to his name, McGrath has focused on developing innovative solutions that improve the functionality of applications in a multi-screen environment.
Latest Patents
One of McGrath's latest patents is directed towards supporting a three-screen user experience in the context of a services marketplace. This invention aims to share access to end user information in a multi-screen environment, enhancing application functionality and user experience, including advertising. The invention involves storing end user information from a first screen environment in an end user context database (ECD) and accessing this information for use in a second screen environment. The multi-screen environments can include devices such as televisions, personal computers, and mobile devices. Another significant patent focuses on methods and systems for selecting and implementing digital personas across applications and services. This approach utilizes a Persona Determination Mechanism (PDM) to select a digital persona based on available information, which can then be used to process communication services effectively.
Career Highlights
Gilbert McGrath is currently employed at AT&T Intellectual Property I, L.P., where he continues to innovate and contribute to the field of technology. His work has significantly impacted how users interact with applications across various devices, making him a valuable asset in the tech industry.
Collaborations
McGrath has collaborated with notable colleagues, including Reuben Klein and Richard R. Erickson, to further advance his innovative projects and patents.
Conclusion
Gilbert McGrath's work in multi-screen user experience and digital personas showcases his commitment to enhancing technology and user interaction. His patents reflect a deep understanding of user needs and technological advancements, making him a prominent figure in the field of innovation.