AT&T Intellectual Property I, LP

Gilbert McGrath

Reuben Klein

Mark Jeffrey Foladare

Steven Alan Siegel

Karen Mullis

Paul Gausman

Richard R Erickson

Steven Brown

David Chen

David Feng-Lin Chen

The present invention is directed to sharing access to end user information in a multi-screen environment for the purpose of enhancing application functionality and end user experience including advertising functionality and experience. The invention includes storing end user information obtained from a first screen environment in an end user context database (ECD), and accessing the end user information in the ECD for use in a second screen environment. The multi-screen environments include a television, a network access device, such as a personal computer configured to provide access to the Internet, a telephone and other mobile and home devices such as PDAs. The first screen environment is different from the second screen environment. Use of an application associated with any of the first and second screen environments by an end user generates an event with end user information, and includes publishing the event to the ECD and forwarding or making the event information usable by, or accessible to, other applications serving the end user, including advertising applications. The invention further controls access to the ECD by other applications serving the end user, including advertising applications. The end user information includes information about the end user's context, desires or preferences.

Supporting 3-screen user experience in the context of a services marketplace

A persona determination approach can be utilized to apply digital personas across multiple communications domains. A service gateway can determine whether to transfer a request for communications services to a Persona Determination Mechanism (PDM). The PDM can select a digital persona based on available information and transmit the digital persona to the service gateway. The service gateway can process the communications services based on the selected digital persona or based on the determination not to transfer the request. In some methods, the service gateway can forward the processed request to one or more network elements for further processing. Related systems are also disclosed.

Methods and systems for selecting and implementing digital personas across applications and services

Support 3-screen user experience in the context of a services marketplace

The claimed subject matter provides late network binding functionality to network or web-based applications or services. An application gateway component exposes generic interfaces for different types of network applications allowing client application developers to utilize generic functionality. Client applications can invoke the generic interfaces, at which point the application gateway component can determine contextual information related to the end user. Using the contextual information, the application gateway component can perform late network binding to a network or web-based application or service by generating and transmitting a request thereto based at least in part on the generic interface invocation and user context. The contextual information can include explicit binding information or data that can be utilized to determine or infer binding preferences.

Network-based application late binding

Growing community of inventors

Middletown, NJ, United States of America

Gilbert McGrath