Company Filing History:
Years Active: 2010-2012
Title: Innovations by George Murray Heinz
Introduction
George Murray Heinz is an accomplished inventor based in Naperville, IL (US). He has made significant contributions to the field of business analytics through his innovative patents. With a total of two patents to his name, Heinz has developed methods that enhance the understanding of sales promotions and their profitability.
Latest Patents
Heinz's latest patents include a "Business planner," which outlines a method and system for predicting the profit attributable to a proposed sales promotion of a product. This system takes into account the wholesale price and manufacturing cost per unit sales. It establishes a base volume for sales in the absence of promotions and determines a sales lift for various promotions. The model correlates sales lift with promotion information to provide a comprehensive sales lift model. Additionally, it proposes promotions with specific costs and planned sale prices, applying the sales lift model to predict sales during the promotion period. The system also calculates manufacturer profit based on predicted sales, costs, and prices during the promotion time frame.
Another patent by Heinz is a "System for predicting sales lift and profit of a product based on historical sales information." This method mirrors the previous patent's approach, focusing on predicting profit from proposed sales promotions. It emphasizes the importance of historical sales data in establishing a reliable sales lift model.
Career Highlights
Heinz is currently employed at Kimberly-Clark Worldwide, Inc., where he continues to innovate and contribute to the company's success. His work focuses on developing analytical tools that assist in making informed business decisions.
Collaborations
Heinz has collaborated with notable coworkers, including Glenn George Schroeder and Angela Kay Klim. Their combined expertise fosters a creative environment that drives innovation within their projects.
Conclusion
George Murray Heinz is a notable inventor whose work in sales promotion analytics has made a significant impact on the industry. His innovative patents provide valuable tools for predicting profitability and enhancing business strategies.