The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 31, 2012
Filed:
Nov. 22, 2002
Glenn George Schroeder, Neenah, WI (US);
Angela Kay Klim, Neenah, WI (US);
George Murray Heinz, Naperville, IL (US);
Kelly Loren Phillips, Hortonville, WI (US);
William James Raynor, Jr., Appleton, WI (US);
Brett David Sengbusch, Oshkosh, WI (US);
Jeffrey Dean Lindsay, Appleton, WI (US);
Glenn George Schroeder, Neenah, WI (US);
Angela Kay Klim, Neenah, WI (US);
George Murray Heinz, Naperville, IL (US);
Kelly Loren Phillips, Hortonville, WI (US);
William James Raynor, Jr., Appleton, WI (US);
Brett David Sengbusch, Oshkosh, WI (US);
Jeffrey Dean Lindsay, Appleton, WI (US);
Kimberly-Clark Worldwide, Inc., Neenah, WI (US);
Abstract
A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales lift for the plurality of single promotions; and correlating the sales lift with promotion information to provide a sales lift model. The method and system also include proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; and calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.