Location History:
- South Huntingdon Township, Westmoreland County, PA (US) (1986 - 1987)
- South Huntington, PA (US) (1987 - 1988)
- Yukon, PA (US) (1989 - 1991)
- South Huntington Township, Westmoreland County, PA (US) (1991)
- East Huntingdon Township, Westmoreland County, PA (US) (1993)
Company Filing History:
14 out of 8,033 
1 out of 992 Years Active: 1986-1993
Title: **Innovator Spotlight: Gary W. Sherwin**
Introduction
Gary W. Sherwin, based in Yukon, PA, is an accomplished inventor with a notable portfolio of 15 patents. His innovative approaches are particularly highlighted in the fields of physiological evaluation and automated visual testing systems, marking significant advancements in commercial evaluation and neurophysiological research.
Latest Patents
Sherwin's latest patents include advanced methodologies and apparatuses for assessing human cognitive responses to advertising. One pivotal invention revolves around a method and apparatus for physiological evaluation of short films, utilizing personal computers to record electroencephalographic (EEG) activity during commercial exposure. This system analyzes the EEG signals to evaluate attention cognition based on alpha and beta frequency amplitude content, enabling an in-depth comparison of different commercials' effectiveness.
Additionally, he has developed a product detector for steady visual evoked potential stimulation. This invention involves an automated visual testing system that presents changing stimuli to patients, measuring their cerebral responses through evoked potentials, which can be crucial in identifying the level of attention towards various displays.
Career Highlights
Throughout his career, Gary has been affiliated with prominent organizations such as Westinghouse Electric Corporation and the Electric Power Research Institute. His work within these companies has contributed significantly to the understanding of physiological responses and commercial effectiveness, making him a valuable figure in the realm of invention.
Collaborations
Sherwin has collaborated with notable colleagues, including Albert L. Schmidt and Lewis F. Hanes. These partnerships have enriched his innovative projects, leading to groundbreaking tools and methodologies that improve cognitive evaluation mechanisms and visual stimulus detection.
Conclusion
Gary W. Sherwin stands out as a visionary inventor whose contributions have advanced the intersections of psychology, advertising, and technology. His innovative patents not only reflect his expertise but also pave the way for future developments in evaluating consumer engagement and attention through physiological metrics.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.