Location History:
- Santa Clara, CA (US) (2014 - 2023)
- Cupertino, CA (US) (2016 - 2024)
Company Filing History:
Years Active: 2014-2025
Title: Gaofeng Zhao: Innovator in Ad Technology
Introduction
Gaofeng Zhao is a prominent inventor based in Cupertino, CA, known for his significant contributions to ad technology. With a total of 17 patents to his name, Zhao has made a substantial impact in the field of digital advertising and user engagement.
Latest Patents
Zhao's latest patents include a method and system for adjusting ads auction using predicted user responses to an in-ad survey. This innovative method involves providing a content item associated with an actionable object, receiving data indicating a particular reason for restricting the content item, and updating a content selection model based on the received data. Another notable patent is the system and method for ad keyword scoring, which calculates keyword scores to measure the relationship between semantic word clusters and determines the effect of specific keywords on the online content selection process.
Career Highlights
Zhao has built a successful career at Google Inc., where he has been instrumental in developing advanced advertising technologies. His work focuses on enhancing user experience and optimizing ad performance through data-driven methodologies.
Collaborations
Throughout his career, Zhao has collaborated with talented individuals such as Bahman Rabii and Yingwei Cui, contributing to innovative projects that push the boundaries of ad technology.
Conclusion
Gaofeng Zhao's contributions to the field of ad technology through his patents and work at Google Inc. highlight his role as a leading innovator. His advancements continue to shape the future of digital advertising and user interaction.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.