The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 22, 2016
Filed:
Apr. 28, 2014
Google Inc., Mountain View, CA (US);
Xuerui Wang, Palo Alto, CA (US);
Gaofeng Zhao, Cupertino, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for scoring criteria for content items. In one aspect, a method includes identifying a primary ranking signal and a set of auxiliary ranking signals for ranking a set of criteria for a content item. A primary score and a set of auxiliary scores can be identified for each particular criterion in the set of criteria. Each auxiliary score can be adjusted to generate adjusted auxiliary scores. The adjusting can include applying, to at least a portion of the auxiliary scores, a transformation function that reduces an amount of skewness among the auxiliary scores. A ranking score can be determined for each particular criterion based on a function of the primary score for the particular criterion and the adjusted auxiliary scores.