Edward A Baltz

Title: Innovations of Edward A Baltz

Introduction

Edward A Baltz is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of technology, particularly in the area of content distribution and auction systems. With a total of 3 patents, his work has had a considerable impact on how content items are managed and presented to users.

Latest Patents

One of his latest patents is titled "Multiple interaction auction - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items." This innovative method involves identifying a content item that is eligible for distribution in response to a request and is associated with a bid. The method determines that the identified content item includes two or more different interactive elements, each triggering different actions based on user interaction. An auction score is calculated for the content item, which is based on the bid, bid modifiers for each interaction, and the probability of each interaction being invoked. The content item is then selected for presentation based on this auction score, and data is output to facilitate its display on a user device.

Career Highlights

Edward A Baltz is currently employed at Google Inc., where he continues to innovate and develop new technologies. His work at Google has allowed him to explore various aspects of content distribution and user interaction, leading to advancements in the field.

Collaborations

Throughout his career, Edward has collaborated with talented individuals such as Christopher Davis Monkman and Aranyak Mehta. These collaborations have contributed to the development of his innovative ideas and patents.

Conclusion

Edward A Baltz is a prominent inventor whose work in content distribution and auction systems has made a significant impact in the technology sector. His innovative patents and contributions continue to shape the way content is managed and presented to users.