The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 18, 2012
Filed:
Dec. 17, 2008
Edward A. Baltz, Mountain View, CA (US);
Khanh Nguyen, Cupertino, CA (US);
Ralph U. Gasser, Palo Alto, CA (US);
Michael Frumkin, Santa Cruz, CA (US);
Karthik Gopalratnam, Mountain View, CA (US);
Myles Sussman, San Francisco, CA (US);
Gregory J. Friedman, Palo Alto, CA (US);
Edward A. Baltz, Mountain View, CA (US);
Khanh Nguyen, Cupertino, CA (US);
Ralph U. Gasser, Palo Alto, CA (US);
Michael Frumkin, Santa Cruz, CA (US);
Karthik Gopalratnam, Mountain View, CA (US);
Myles Sussman, San Francisco, CA (US);
Gregory J. Friedman, Palo Alto, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods and systems to modify the number and/or positioning of advertisements presented to a user based on that user's activity patterns (e.g., previous queries, query result selections, ad selections, etc.) and the order in which events constituting the activity patterns occurred. For example, the methods and systems can be based on a Markov model utilizing the user's activity patterns.