Edgar W Aust

Title: Edgar W. Aust: Innovator in Audience Measurement Technology

Introduction

Edgar W. Aust is a notable inventor based in Palm Harbor, Florida, recognized for his contributions to audience measurement systems. With a total of two patents to his name, he has made significant advancements in the field of data collection and analysis.

Latest Patents

One of Aust's latest patents is an audience measurement system incorporating a mobile handset. This innovative system includes monitoring equipment such as a decoder, ON/OFF detector, and transmitter, which are coupled to a receiver. The decoder reads program codes embedded in a program received by the receiver. The system also features a base unit and a mobile unit, such as a telephone handset. The handset receives program codes transmitted from the decoder and prompts an audience member to enter personal data via a keypad or voice input. The program data and personal data are then time-stamped and stored in the base unit, which transmits the data to a central facility via a public switched telephone network.

Another significant patent by Aust is a video and data co-channel communication system. In this invention, ancillary data is modulated onto a carrier frequency within a low energy density portion of a frequency band of a video signal. The modulated carrier data is combined with the video signal, ensuring that it is in an overscan region. This system enhances the legibility of ancillary data at the output of the decoder by spreading the data over several frequencies and summing it at the output.

Career Highlights

Edgar W. Aust has made a substantial impact in the field of audience measurement technology through his work at Nielsen Media Research, Inc. His innovative patents reflect his commitment to improving data collection methods and enhancing the viewer experience.

Collaborations

Aust has collaborated with notable coworkers such as Daozheng Lu and Henry B. Wheeler, contributing to the advancement of technology in audience measurement.

Conclusion

Edgar W. Aust's contributions to audience measurement technology through his innovative patents have significantly influenced the industry. His work continues to pave the way for advancements in data collection and analysis.