Nielsen Media Research, Inc.

Edgar W Aust

Daozheng Lu

Henry B Wheeler

Robert A Dougherty

An audience measurement system for a receiver comprises monitoring equipment, such as a decoder, ON/OFF detector and transmitter, coupled to the receiver. The decoder reads program codes embedded in a program received by the receiver. The system also comprises a base unit and a mobile unit, such as a telephone handset. The handset receives the program codes transmitted from the decoder and prompts (via a visual display or audio tone) an audience member to enter personal data (i.e. who the audience member is) via a keypad or voice input. The program data (from the decoder) and personal data (input by the audience member) is provided to the base unit, where it is time stamped and stored. The base unit includes telephone circuitry to transmit the stored data to a data collection central facility via a public switched telephone network. If no program codes are found or if the monitoring equipment is eliminated, the mobile unit prompts the audience member to enter program data that may be selected from a previously downloaded program schedule.

Audience measurement system incorporating a mobile handset

In the present invention, ancillary data is modulated onto a carrier frequency which is within a low energy density portion of a frequency band of a video signal, and the modulated carrier data is combined with the video signal so that the modulated carrier is in an overscan region of the video signal. The ancillary data may be spread over several frequencies and summed at the output of a decoder to enhance the legibility of the ancillary data at the output of the decoder. Frequency-stepping may be used to add the ancillary data at ones of a plurality of selected frequencies within the frequency band of the video signal. The ancillary data may be hierarchically apportioned between respective uniquely specified sequential segments corresponding to many distribution points of the video signal. This hierarchical ancillary data may be frequency-interleaved between harmonics of the horizontal sync frequency of the video signal. The ancillary data may be redundantly added above and below the roll-off frequency of a VCR.

Growing community of inventors

Palm Harbor, FL, United States of America

Edgar W Aust