Divakar D Balasubramanian

Title: Innovations by Divakar D Balasubramanian

Introduction

Divakar D Balasubramanian is an accomplished inventor based in Saratoga, CA. He holds two patents that showcase his expertise in online systems and audience targeting. His work has significantly contributed to the fields of digital marketing and user engagement.

Latest Patents

One of his latest patents is titled "Lookalike expansion of source-based custom audience by an online system." This invention involves an online system that generates a cluster group and uses membership in that group as eligibility criteria for presenting content items. The system receives requests from third-party systems and identification information about users who have visited associated webpages. It extracts tags and classifies these webpages into categories, generating a seed group of users who visited relevant webpages. The system then expands this seed group into a cluster group by applying a cluster model to characteristics of candidate users not included in the seed group.

Another notable patent is "Weighted expansion of a custom audience by an online system." This invention allows content providers to define a new group of users for their content. The online system generates this audience by enabling content providers to specify a subset of users along with weights for each user. It then performs a lookalike expansion on this subset to obtain a larger group of similar users, using the specified weights to ensure relevance. The resulting audience is then used in a content selection process, where membership in the cluster group serves as eligibility criteria.

Career Highlights

Divakar has worked with prominent companies such as Facebook, Inc. and Meta Platforms, Inc. His experience in these organizations has allowed him to refine his skills in developing innovative online systems that enhance user engagement and content delivery.

Collaborations

Throughout his career, Divakar has collaborated with talented individuals, including Jason Jiawei Liao and Ryan Patrick Batterman. These collaborations have contributed to the successful development of his patented technologies.

Conclusion

Divakar D Balasubramanian is a notable inventor whose work in online systems has paved the way for advancements in audience targeting and content presentation. His contributions continue to influence the digital marketing landscape.