The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 16, 2020
Filed:
Mar. 01, 2018
Facebook, Inc., Menlo Park, CA (US);
Jason Jiawei Liao, Mountain View, CA (US);
Divakar D. Balasubramanian, Saratoga, CA (US);
Ryan Patrick Batterman, Salinas, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system defines a new group of users of the online system for a content provider to use as an audience for its content. The online system generates the audience by first allowing the content provider to specify a subset of the users of the online system, along with a weight for each specified user. The online system then performs a lookalike expansion on the specified subset to obtain a larger group of users of the online system who are similar to the specified subset. This lookalike expansion is weighted using the weights provided for each of the members of the specified subset. Once the resulting expanded audience is generated, the online system performs a content selection process for content to present to users of the online system, where membership in the cluster group is used as an eligibility criteria in the content selection process.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile