Location History:
- Ghatal, IN (2019)
- West Bengal, IN (2020)
Company Filing History:
Years Active: 2019-2020
Title: Diptendu Bhowmick: Innovator in Content Viewability Detection
Introduction
Diptendu Bhowmick is a notable inventor based in West Bengal, India. He has made significant contributions to the field of digital advertising through his innovative patents. With a total of 3 patents, Bhowmick is recognized for his work in enhancing content viewability and publisher identity verification.
Latest Patents
Bhowmick's latest patents include groundbreaking approaches to content viewability detection. One of his patents focuses on various methods that enable the detection of 'viewed' content. This is particularly relevant in digital advertising, where the opportunity for users to view content is crucial. The approaches described aim to determine whether users were given a chance to view content by utilizing metrics such as viewability metrics, performance activity levels, and snapshots of the content.
Another significant patent addresses publisher identity verification through cross-domain barriers. This invention allows for the detection of fraudulent activities related to a publisher's reported web address. It also assesses whether content has been viewed or displayed with the opportunity to be viewed. The methods outlined in this patent can verify a publisher's reported web address and determine if users had the opportunity to view the content.
Career Highlights
Diptendu Bhowmick is currently employed at Amazon Technologies, Inc., where he continues to innovate in the field of digital content. His work has had a substantial impact on how advertisers and publishers interact with content and users.
Collaborations
Bhowmick collaborates with Ashwin Devendrappa Tengli, contributing to the development of advanced technologies in their field.
Conclusion
Diptendu Bhowmick is a prominent inventor whose work in content viewability detection and publisher identity verification has transformed digital advertising. His innovative patents reflect his commitment to enhancing user experience and ensuring the integrity of online content.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.