Location History:
- San Francisco, CA (US) (1998 - 2002)
- Atherton, CA (US) (2008 - 2020)
Company Filing History:
Years Active: 1998-2020
Title: Diaz Nesamoney: Innovator in Online Advertising Technology
Introduction
Diaz Nesamoney is a prominent inventor based in Atherton, California, known for his significant contributions to online advertising technology. With a total of 12 patents to his name, he has developed innovative methods that enhance user engagement and improve advertising efficiency.
Latest Patents
One of his latest patents is focused on scoring users based on intent for online advertising. This patent introduces an intent score assigned to users viewing online ads, allowing advertisers to define a bid range and adjust pricing based on individual user activity. The continuous revision of bid prices based on user interactions increases the likelihood of winning bids for valuable users without raising prices for entire segments. Another notable patent involves a method and apparatus to deliver video advertisements with enhanced user interactivity. This system allows video ads to be integrated into hypertext documents, providing interactive features selected by advertisers. It also includes sophisticated tracking and real-time reporting of viewer interactivity with these ads.
Career Highlights
Throughout his career, Diaz has worked with notable companies such as Informatica Corporation and IBM. His experience in these organizations has contributed to his expertise in the field of technology and advertising.
Collaborations
Diaz has collaborated with talented individuals, including Weipeng Paul Yan and Jameison Bear Martin, further enhancing his innovative projects.
Conclusion
Diaz Nesamoney's work in online advertising technology showcases his ability to blend creativity with technical expertise. His patents not only improve advertising strategies but also enhance user experiences in the digital landscape.