The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 18, 2020
Filed:
May. 11, 2017
Jivox Corporation, San Mateo, CA (US);
Diaz Nesamoney, Atherton, CA (US);
Sanjay Dahiya, Foster City, CA (US);
Jivox Corporation, San Mateo, CA (US);
Abstract
An intent score is assigned to users who are viewing online ads. Users define a bid-range and adjust pricing within the range at an individual user level, based on an intent score that is derived from user activity. An advertiser typically defines a bid range. If the user then interacts with ads or visits the advertiser's website then, based on user actions, the bid price is revised. This process of bid price revision is continuous and results in increased or decreased bid prices for individual users. All participating users and their intent scores are periodically uploaded to RTB platforms where they are used to purchase ad impressions. This increases the likelihood of winning bids for more valuable users with better precision without raising bid prices for entire segments of users.