This inventor holds 1 USPTO granted patent. Top assignee: Microsoft Technology Licensing, LLC. Active years: 2014.
Company Filing History:
Years Active: 2014
Title: Denis Nekipelov: Innovator in Advertising Auction Analysis
Introduction
Denis Nekipelov is a notable inventor based in Berkeley, CA, who has made significant contributions to the field of advertising technology. His innovative work focuses on enhancing the efficiency of advertising auctions, which are crucial for digital marketing strategies.
Latest Patents
Denis holds a patent for a "Tool for analysis of advertising auctions." This tool is designed for off-line experimentation with auction parameters related to ad space. It computes values per click for advertisers competing for the ad space, utilizing historical bid information. The tool employs a homotopy algorithm to predict equilibrium bids based on these values. In this process, the bid of each advertiser remains fixed over multiple auction cycles, while they face uncertainty regarding quality scores used by the advertising platform. These quality scores are also assumed to vary between auctions.
Career Highlights
Denis is currently associated with Microsoft Technology Licensing, LLC, where he applies his expertise in advertising technology. His work is instrumental in developing tools that enhance the understanding of auction dynamics and improve bidding strategies for advertisers.
Collaborations
Denis has collaborated with notable professionals in his field, including Susan Carleton Athey and Anton Schwaighofer. These collaborations have further enriched his work and contributed to advancements in advertising auction analysis.
Conclusion
Denis Nekipelov's innovative contributions to advertising auction analysis demonstrate his commitment to improving digital marketing strategies. His patent and work at Microsoft Technology Licensing, LLC, highlight his role as a key player in this evolving field.