The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 11, 2014
Filed:
Jun. 18, 2010
Susan Carleton Athey, Cambridge, MA (US);
Anton Schwaighofer, Cambridge, GB;
Denis Nekipelov, Berkeley, CA (US);
Susan Carleton Athey, Cambridge, MA (US);
Anton Schwaighofer, Cambridge, GB;
Denis Nekipelov, Berkeley, CA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A tool for off-line experimentation with auction parameters for auctions for an ad space. The tool computes, using historical bid information, values per click to advertisers competing for the ad space. The tool applies a homotopy algorithm, using these values, to predict equilibrium bids based on the values to the advertisers. In computing the equilibrium bids, the bid of each advertiser is assumed to stay fixed over multiple auction cycles, but each advertiser is assumed to face uncertainty about quality scores used by the advertising platform in selecting bids and the rank of their bid with respect to others. The quality scores also are assumed to vary between auctions.