Darren Robert Davis

Title: The Innovative Mind of Darren Robert Davis in Advertising Technology

Introduction: Darren Robert Davis, a notable inventor based in Irvine, CA, has made significant contributions to the field of advertising technology. With a keen focus on understanding the efficiency of advertising campaigns, he has developed a patented method that enhances the way advertisers assess their reach and frequency.

Latest Patents: Davis holds a patent titled "Estimating reach and frequency of advertisements." This innovative patent outlines a mechanism for determining the reach and device frequency of an advertising campaign. Specifically, it leverages the probability of delivery devices, such as television set-top boxes and radios, being used to present advertising content to audiences during specific time frames across various channels.

Career Highlights: Currently employed at Google Inc., Davis has focused his career on exploring the intersections of technology and advertising. His work at one of the world's leading tech companies has allowed him to apply his inventive ideas on a large scale, benefiting both advertisers and consumers alike.

Collaborations: In his journey as an innovator, Darren has collaborated with talented individuals, including his coworker Qi Fu. Together, they explore advanced methodologies that improve the effectiveness of advertising strategies.

Conclusion: As an inventor, Darren Robert Davis exemplifies the spirit of innovation in the advertising sector. His patent for estimating advertisement reach and frequency not only reflects his ingenuity but also contributes to the evolving landscape of advertising technology. Through his role at Google Inc. and collaborations with peers, he continues to shape the future of effective advertising solutions.