Company Filing History:
Years Active: 2021
Title: The Innovative Mind of Daniel James McKenna: Revolutionizing Augmented Reality in Advertising
Introduction: Daniel James McKenna, based in Santa Monica, California, is a pioneering inventor whose work focuses on enhancing the visual media landscape through augmented reality. With a unique patent to his name, McKenna seeks to transform how advertisements are integrated into images and video data, providing a more engaging experience for viewers.
Latest Patents: McKenna's notable patent is titled "Augmenting detected regions in image or video data." This invention presents systems and methods for identifying specific portions of images or video frames suitable for augmented overlays of advertisements or other visual content. By utilizing machine learning models, his invention can identify objects or regions that meet specific criteria for visual enhancement. Additionally, the augmented content can be aligned with real-world objects in the captured scene, showcasing a seamless blend of digital and physical visual elements.
Career Highlights: McKenna is currently associated with Gumgum, Inc., a company known for its innovative approach to contextual advertising and visual intelligence technology. His contributions to the field have placed him at the forefront of augmented reality advancements, enhancing the effectiveness of digital marketing strategies in the modern age.
Collaborations: Throughout his career, McKenna has worked alongside talented colleagues such as Cambron Neil Carter and Iris Wing Yin Fu. Their combined expertise has fostered an environment of creativity and innovation, driving the development of cutting-edge technologies in the realm of augmented reality and advertising.
Conclusion: Daniel James McKenna stands out as an influential inventor in the world of augmented reality. His patent and work at Gumgum, Inc. reflect a commitment to enhancing the way visual content is experienced and interacted with. As the landscape of advertising continues to evolve, McKenna’s innovations pave the way for immersive and captivating viewer experiences, setting the stage for future advancements in the field.
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