The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 25, 2021

Filed:

Jan. 16, 2019
Applicant:

Gumgum, Inc., Santa Monica, CA (US);

Inventors:

Cambron Neil Carter, Venice, CA (US);

Daniel James McKenna, Santa Monica, CA (US);

Iris Wing Yin Fu, Los Angeles, CA (US);

Divyaa Ravichandran, Los Angeles, CA (US);

Assignee:

GumGum, Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/272 (2006.01); G06K 9/00 (2006.01); G06T 7/70 (2017.01); G06T 7/50 (2017.01); G06T 7/20 (2017.01); G06Q 30/02 (2012.01); G06T 19/00 (2011.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 5/272 (2013.01); G06K 9/00369 (2013.01); G06K 9/00724 (2013.01); G06Q 30/0252 (2013.01); G06T 7/20 (2013.01); G06T 7/50 (2017.01); G06T 7/70 (2017.01); G06T 19/006 (2013.01); G06T 2207/10016 (2013.01); G06T 2207/20081 (2013.01); G06T 2207/30196 (2013.01); G06T 2207/30221 (2013.01); G06T 2207/30244 (2013.01); H04N 21/2668 (2013.01); H04N 21/812 (2013.01);
Abstract

Systems and methods are provided for identifying one or more portions of images or video frames that are appropriate for augmented overlay of advertisement or other visual content, and augmenting the image or video data to include such additional visual content. Identifying the portions appropriate for overlay or augmentation may include employing one or more machine learning models configured to identify objects or regions of an image or video frame that meet criteria for visual augmentation. The pose of the augmented content presented within the image or video frame may correspond to the pose of one or more real-world objects in the real world scene captured within the original image or video.


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